Here is my experience with broadwayphoto.

A couple month ago, I tried to buy Olympus E-510. I ordered it on broadwayphoto website and at the time the website said it is in stock. A day or so later, I asked for verification call(you all know that). I did it. Later I got an email stating that the product is out of stock. So I canceled it. -- Not too bad, the problem was just inconsistency between the website and its actual stock.

On 04/07/2008, I am looking for Olympus 1030 SW. The simple google led me to broadwayphoto again. I ordered it online with $306 and free shipping. And again, I got a request for calling them for verification. I called this morning. The other side of the line treat me like kids. First, he told me that the battery coming with the camera would only last 10 minutes and he recommended additional battery for additional 39.99 with very authoritative voice. I did not believe that but the extra battery is not bad so I said yes. Then he told me I would need to buy a battery charger for that. When I questioned him that "should the charger comes with camera in the package", he avoid the question and asked me to forget about the charger. Then he told me that the total price is 399.99. I learned the simple addition in my primary school so I immediately questioned why the total price is that amount. He stated that the extra battery would be 59.99 (which he mentioned it is only 39.99 just a minute ago.). I said that I do not want extra battery. This time he gave me another price which is about 350. Again I asked why it is different to the price shown during my online order. He said the difference is because of shipping insurance and it is non-negotiable. I feel fishy and said I wanted to cancel the order. He canceled the order. I feel that I am really lucky that I canceled the order after I googled the word broadwayphoto and found this site.