Sorry to hear how stressful this situation has been for you. The feeling of getting "stabbed in the back", when you work hard to help out a group of people definitely sucks...
You've been getting quite a mixture of comments, some informed, some not. I'm no legal expert by any means (as others have said, there are books and lawyers for that), but if I may add my two pesos...
One, you do not give up your legal publishing rights to a photo simply by giving away free copies of it. In lieu of any written or verbal agreement, as the creator of the shot your rights are implied and protected.
So, that means one of three things: either 1) the Booster Club believes you granted them verbal permission to print and sell copies of the photo, 2) they knew they needed permission, didn't get it, and decided to just go ahead and do it anyway, or 3) this whole thing was an honest mistake and misunderstanding.
Regardless, you need to talk with them. Depending on how they respond, you have some decisions to make.
If they realize their ignorance and admit their mistake in wrongfully selling your shot for profit, they'll probably stop using the pic. They may also decide to compensate you. Or they may work out a new agreement with you to keep using the pic.
Now, if your relationship with the school, the team, and the Booster Club is important enough to you, you need to decide if any of the above are sufficient to put this whole thing behind you and move forward. Hopefully, in the future, you'll be more clear on an agreement and what rights are given for your images.
If you're not satisfied with their actions, you probably have the right to pursue the matter legally. Then it will likely be your word against theirs, plus the little matter of whether you needed a location permit to even shoot at these games (yep, something else to think about). And even if you win you will most likely severe your ties and working relationship with the school and the team.
Now, on the subject of giving photography away for free, I am going to go completely against the grain here. I have absolutely no problem with shooters doing this under the right circumstances.
In the fashion business in South Florida, there are many many shooters that will do portfolio shots for a model for free. They are almost all beginners, and that is simply the way it is.
This has always been the way you get your foot in the door and build up a portfolio. Heck, I've got at least half a dozen trade-out shoots in the works right now (where everyone will get free prints) simply because I have new equipment, new ideas, and need new images in my book. This is in no way unethical...
I would even go so far as to say that if your intentions are to remain an amateur shooter and keep photography as a hobby, you have the right to ALWAYS give your work away if you can afford.
Think about it. Many musicians give away CDs of their work for free to promote themselves in live venues and such. Does this undermine the entire commercial music business? Hardly. Deserving acts will still be paid top dollar...
Do not listen to crybaby pros. In a free market, you get your fees because your work and your name are in demand, not simply because you ask for a certain amount of money or don't, or others are charging more or less (or nothing).
Trust me though, if you ARE trying to break into commercial photography, and continue to give your work away (or continually lowball other shooters), you'll only go so far and that will be it.
Yes, at SOME POINT you have to put a fair market value on your work, but no one else can tell you what that timeline should be.
It is also not unusual to be a working pro charging fair market fees and rates, and yet still have pet projects that you do very cheaply or even for free. There have been many groups and organizations that I've done free work for, and it in no way affects my other commercial clients or other shooters in the market...



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