@ uni we were taught to always use manual white balance (although @ uni i was using video cameras) but i have come to appreciate the benefits of manual white balance and use that in preference to auto or preset for paying gigs or special shots..... most of the time. however there are times when you want the colour cast effect that would be lost from a manual white balance, late afternoon for example a manual white balance will remove some of the natural warmth from the light. so then i will resort to a preset mode. for happy snaps (taking much more of these since i have gone digital) i generally use awb but bear in mind that all these options are taken for asthetic reasons and it pays to familiarise yourself with the different results the camera will provide under different white balance settings for given lighting conditions. integral to this are the cameras contrast colour balance and saturation settings. also a trick i learnt at uni is if you want a warm colour cast in a shot white balance off a slightly blue sheet of paper and for a cool shot a slightly yellow/orange peice of paper. also white balance should be done before placing a filter (any filter except maybe a neutral density filter) on the lens. At the end of the day if you are getting results you are happy with then whatever setting you use is fine but you may get a better result if you experiment.