Mirra Wins Editors Choice Award for Best Digital Storage Product; American PHOTO Magazine Editors Choose the Mirra Personal Server for Prestigious Award

SUNNYVALE, Calif.--(BUSINESS WIRE)--July 26, 2005--Mirra, Inc., manufacturer of digital content protection products for the small and home office, today announced that American PHOTO Magazine has awarded their Editor's Choice Award to the Mirra Personal Server as one of the top ten best digital storage products for 2005.

"American PHOTO looks closely at the state-of-the-art imaging technology that enables photographers to turn their vision into reality," said Richard Rabinowitz, VP/Group Publisher, American PHOTO/Popular Photography & Imaging. "The American PHOTO Editor's Choice Award is the most authoritative and comprehensive award issued in the industry, honoring many imaging products essential to its readers. It is 'the best of the best,' a symbol that conveys to consumers quality products on the cutting edge of technology."

"We are honored to receive this award that acknowledges the value we have engineered into the Mirra Personal Server," said Peter Radsliff, Mirra's vice-president of marketing. "Having over 1.3 million American PHOTO Magazine readers be exposed to how Mirra can improve the way they protect, access, share and manage their digital photos is an important step in getting the word out on this paradigm-changing product."

Mirra Personal Servers are available in three capacities: 160GB ($399), 250GB ($499) and 400GB ($799) and include software for multiple PCs plus free, secure remote access and sharing subscriptions from any Internet browser through Mirra.com.

About Mirra, Inc.

In December 2003, Mirra, Inc. changed the way people could protect their digital lives with the introduction of the Mirra Personal Server. When the first photographers who bought a Mirra Personal Server found that they could continuously protect content on multiple PCs, remotely access and easily share their digital photos and documents over the Internet, they knew "backing up their photos" would never be the same again. Mirra Personal Servers now offer the MirraGuard(TM) Data Protection Guarantee and are available at Best Buy and Fry's Electronics stores plus online at Amazon.com, BestBuy.com, CompUSA.com, Dell.com, Mirra.com, NewEgg.com and RitzCamera.com. They are also available to businesses through Tech Data and D&H Distributing. For more information, visit www.Mirra.com.