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Thread: What to charge?

  1. #1
    Senior Member swmdrayfan's Avatar
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    What to charge?

    I followed up on a suggestion by Liz to contact the insurance group who's reflecting glass panels I shot and posted here in Critique under the title "Reflections". I emailed them this afternoon and told them I had the shot, and were they interested in possibly purchasing it either for their website, or as something to hang in their business. What I need to know (this is my first attempt at something of this nature, so any help is appreciated) is what would be a fair price to charge for non-exclusive use on their website, or perhaps as an 11 X 14 framed for hanging.
    John

  2. #2
    has-been... another view's Avatar
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    Re: What to charge?

    Can you post a link to the image? I'd like to see it!

    Good for you for trying, and it looks like you might have a deal. I'd say that a print that they can hang in their office is one use (for art, not advertising) but use on their website and/or in printed catalogs would be something completely different. You might find out exactly what their intent is with this image. I'm sure others here could be more help...

  3. #3
    Senior Member swmdrayfan's Avatar
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    Re: What to charge?

    Quote Originally Posted by another view
    Can you post a link to the image? I'd like to see it!

    Good for you for trying, and it looks like you might have a deal. I'd say that a print that they can hang in their office is one use (for art, not advertising) but use on their website and/or in printed catalogs would be something completely different. You might find out exactly what their intent is with this image. I'm sure others here could be more help...
    It's this one....

  4. #4
    Fluorite Toothpaste poker's Avatar
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    Re: What to charge?

    John, I'm waiting for the more experienced PR members to answer your question. I want to know strategy in this as well. I've only sold wedding shots but never anything like your situation. Let me give my 2 cent assumption on how might go about this. Just food for thought:

    First of all assign yourself an hourly rate.
    Calculate the time invloved in taking the picture x houry rate
    Calculate the time involved in post production x hourly rate
    Calculate print cost x 3 or 4
    Calculate mounting cost (if applicable)
    Calculate delivery or all travel cost

    Add it all up and make sure you have a profit of more that +100% your initial expense.

    If you are giving full rights/ownership to the client then double/triple your estimate and remember never to sell or use the photo commercially again. Plus give them the original RAW or JPG.

    Just an idea but I hope the more experience players will give the real deal.

    I'm glad you were able to get this far in deal. Very cool.
    Canon 5D MKII & Canon 7D

  5. #5
    Senior Member cyberlord's Avatar
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    Re: What to charge?

    This link has been mentioned before.

    http://www.nppa.org/professional_dev...db/cdbcalc.cfm

    I'm not sure how much help it would be in a situation like this though.

    Here is a link that may be up your alley.

    http://www.nppa.org/professional_dev...s/pricing.html

    Tim
    My blog - Photography Rulez


    'Slim' - K10D and *ist DL w/ SMCP DA 70mm 2.4 Limited, SMCP-DA 18-55mm f/3.5-5.6, SMC M 28mm f/2.8, SMC M 50mm f/1.7, and Tamron AF75-300mm f/4-5.6 LD Macro
    Slim of the Clan O'Canon - A1 w/ FD 28, 50, 70-210 & Sigma 500/1000 f8/f16

  6. #6
    mooo...wooh hoooh! schrackman's Avatar
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    Re: What to charge?

    That last link with the calculator is great. Just what I needed. Thanks for posting it.

    Ray O'Canon
    Digital Rebel XTi Digital Rebel Canonet GIII QL17 Agfa Parat-1

    The liberal, socialist politician's nightmare: "What a comfort to the farmer to be allowed to supply his own wants before he should be liable to pay anything, and then only pay on his surplus." - Jefferson to Madison on Taxes,1784

    My Canonet GIII QL-17 photos on flickr.

  7. #7
    J!m
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    Re: What to charge?

    It looks like I'm under-charging!

    I need to get around $1390.00 a day... (plus expenses of course!)
    CANON FD:
    (3x) 'new' F-1 (sold), 14mm f2.8L (sold), 24mm f 1.4L, 50mm f 1.2L (for sale), 85mm f 1.2L, 300mm f 2.8L, 800mm f 5.6L, extension tube 25, 1.4X-A & 2X-A

    CANON EF:
    (2X) EOS-1v HS, off-brand FD-EF adapter, 14mm f 2.8L, 24-70mm f 2.8L, 70-200mm f 2.8L

  8. #8
    Liz
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    Re: What to charge?

    John,
    I'm glad you posted your question - I think you're getting some good responses. I hope you do make a "good" deal. It's a great picture.

    Liz

    Quote Originally Posted by swmdrayfan
    I followed up on a suggestion by Liz to contact the insurance group who's reflecting glass panels I shot and posted here in Critique under the title "Reflections". I emailed them this afternoon and told them I had the shot, and were they interested in possibly purchasing it either for their website, or as something to hang in their business. What I need to know (this is my first attempt at something of this nature, so any help is appreciated) is what would be a fair price to charge for non-exclusive use on their website, or perhaps as an 11 X 14 framed for hanging.
    John

  9. #9
    Senior Member swmdrayfan's Avatar
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    Re: What to charge?

    Well, I haven't heard anything yet, so they might not be interested. At least I have a couple of links and some sound advice. Thanks everyone.
    John

  10. #10
    Senior Member cyberlord's Avatar
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    Re: What to charge?

    Quote Originally Posted by J!m
    It looks like I'm under-charging!

    I need to get around $1390.00 a day... (plus expenses of course!)
    Change the number of billable days a year from 1 to someting more realistic!

    I tried that, lets see what I should charge if I worked 1 day a year. LOL, I wish!

    Tim
    My blog - Photography Rulez


    'Slim' - K10D and *ist DL w/ SMCP DA 70mm 2.4 Limited, SMCP-DA 18-55mm f/3.5-5.6, SMC M 28mm f/2.8, SMC M 50mm f/1.7, and Tamron AF75-300mm f/4-5.6 LD Macro
    Slim of the Clan O'Canon - A1 w/ FD 28, 50, 70-210 & Sigma 500/1000 f8/f16

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