It is common knowledge that changing lenses on a DSLR is one of the major causes of dust getting into the insides of the camera body and eventually into the sensors. There is another culprit. The extendable ZOOM LENS barrel.
As the barrel extends on the zoom lens, the internal cylinders are exposed. If the environment is windy or dusty, tiny particles can accumulate on the exposed internal barrels. When the barrels are retracted, the dust particles clinging on the cylinders gets inside the lens. The next time the lens is EXTENDED, the change in pressure forces outside air into the lens along the sides of the extending cylinders and BLOWS the dust inside the body!
Doing this a few times on a windy, dusty environment can exhibit a significant amount on captured dust into the lens innards and into the reflex mirror and finally into the sensors.
Some tips:
Check the exposed cylinders for dust before retracting, if on a dirty environent.
Wipe, never blow, dust from the exposed cylinders. Blowing will only push the dust inside!
Zoom slowly, if possible, because zooming quickly and abruptly sucks in more dust.
Expensive tip:
Use a zoom with internal movement. Internal focus and internal zoom movements minimize the dust invasion.