Quote Originally Posted by SmartWombat
... also an interesting advertising technique for Dove !
They've been running a similar campaign in the UK using models, but with cellulite, and more normal body shapes, even emphasising what other adverts would remove as flaws, by using close ups.
That approach could degenerate into the opposite extreme which would be just as unhealthy an image. If we want to promote a healthy, active, lifestyle then we should be promoting the look that goes with it...which certainly doesn't mean cellulite.

As to flaws, I think most people would like to see their flaws de-emphasized in any photo. No one wishes to be visually reminded that they have a long nose, uneven eyes, a skin problem, etc. etc. and a flaw can distract the viewer. When Josef Karsh photographed Winston Churchill he portrayed a leader in war with presence and charisma. The emphasis certainly was not on shooting a dumpy, little, fat man. The difference is in the photo and the skill of the photographer.

So, although I think some advertising photography goes too far, I think the opposite approach is equally wrong. Somewhere in the middle is the best approach in my opinion.

Ronnoco