LOL, if you've ever tried to kick start a stalled, race-hot high compression 4 stroke dirtbike motor, you can appreciate the slogan! That's awesome Paul, great find.
lol, I remember crashing my '02 YZ250F in a Supercross race (not my fault, some other idiot jumped sideways an hit me in the air, taking us both out). We'd done a few laps already, so the bike was pretty hot. I wasn't injured beyond a big bruise, so I got to the bike and picked it up. I pulled the hot start knob (which opens a small pathway to leak cool air into the carb) and started kicking. 10mins later, after getting absolutely nothing, I gave up and left it there. I came back 20mins later after it'd had time to cool down and it lit on the first kick... bastard!