The F1 in Schools Technology Challenge uses Formula 1 to inspire children in school.
It's not just about the cars and racing.
Design, marketing, manufacture, branding, graphics, sponsorship, all plays a part.
The Autosport International show was one of the race venues, with regional winners setting out their stalls, and experts on hand form the Motorsport industry to provide assistance.
So I pinched a chair and shot this ...
You can see the team is branded, caps, t-shirts, cad drawings.
I wish my schooldays had been this fun!