Getting it how you like it.
I shoot in raw and then de-saturate and when I open it in 'editor' I play with hue and saturation and then levels. However, there is much more I need to learn, especially with layers.
See this thread B&W conversion pointers..
Erikzen was able to use what he learned there to adjust one of his photos and get it in one of the your shot in National Geographic. My Pic on National Geographic Your Shot