First things first. Ask your friend directly if he was paid for the photos. Second hand information is not reliable.
What your friend did was not legal. Unless you signed your copyrights over to him, you still own all the rights to the photos.
I imagine your friend had to sign some legal papers saying he was the copyright owner of the photos, and if he did he committed fraud. If you go after the clothing company they most likely will go after your friend.
If he did not sign any paperwork for the clothing company they screwed up big time.
Talk to your friend. If he got paid he should at least split the money with you (he was the model and did the leg work). You two work out the details between yourselves.
If you and your friend work it out, call the clothing company and ask them to add your name as the photographer in their advertisements. You could ask them to quit using your photographs if they won't add your name if that's something you want. They might do either or continue to use your photos as is. You will have to decide if it's worth taking further action. On the other hand they might stop using your photos and go after your friend anyway.
Lesson learned. Don't just give your work away to anyone unless you don't want/need to be compensated for it. If you are asking the question here then you must feel like you need to be compensated in some way (I'm assuming).
You have a dilemma on your hands. Is he a good enough friend to talk to about this and forgive and forget?
If you can put all this behind you, get your foot in the door with the clothing company for future advertising campaigns!!! They must have liked your work and may want to use you again.
Tim
Edited for spelling.



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