Depends on what you can get! ;) I would imagine that they don't have a lot of money to work with. I'd be afraid of telling them a low price just to get something out of it, and then getting referrals based on that low price ("I hear you do portraits for $__, when can you come over?" - this happened to me!).
If it were me and I knew I couldn't get enough out of it that I'd want to do it again for someone at that price (as in example above), then I'd tell them I'm donating my services. If you're shooting film you might ask for money to cover your expenses, but still tell them (especially in this case) that you're donating your services.



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