I'm just wondering if any of you full-time videographers would have some insight as to how to go about getting permission for using copyrighted material in your productions.
I'm just about to complete my first production, an MTB video, and I'm not sure how I go about getting permission for the songs I use.
Do I contact the band directly? Or the record label? What do I say? Do I need to send them a copy so they can look at it, or do I just describe to them what it's about. How do I convey the fact that I probably won't sell many copies so there isn't really any money I'll be making off it?
I know that obviously I will have to included many of these people/companies in the credits, but exactly how far does it need to go? Do I need to give credit to the companies whose software I used to make the video? Any other thoughts?