Quote Originally Posted by foyerscraper View Post
Fashion retailer Uniqlo decided to market directly to the millions and millions of Reddit users; e-commerce manager Arielle Dyda used her personal account, tagged as an official company representative, and spent time each day answering customer service questions and keeping tabs on the conversation.

Dyda invites users to Uniqlo meet-ups, and posts product launches and deals on Reddit, and maintains a light but professional tone. She engages users in a way that makes it apparent that she is one of them—she can use the platform in the way it's meant to be used, and she's not overtly promotional.
Some advertisers are fearful of Reddit's rowdy reputation—not without reason—but you shouldn't allow the potential for failure to prevent you from marketing to this huge, targeted audience. Reddit is tailor-made for TOFU; you can get a great deal of exposure to a specialized target audience for a bargain.

If you're wiling to learn about the platform and if you're creative in your approach, you can have access to a receptive group of potential leads on a shoestring budget. Reddit ads are $.75 CPM, which will get you 1000 views. (Compare that to Facebook's $1.25 for the same number.) Each campaign must spend a minimum of $5, and you can pay for up to 3 months.