You've heard of utilizing social media platforms such as Facebook or Twitter to enhance your marketing campaign, but Reddit? Is it possible to use the "front page of the internet" as an effective marketing tool? Sure, you've heard of Reddit, but do you understand what it is and how to use it? Essentially, it's a message board where users submit links, and the content is shaped and curated by the community. Users "up-vote" and "down-vote" content, making Reddit the most democratic of social media platforms. This close-knit community can turn on you like a pack of rabid wolverines if they get even a whiff of insincere marketing jargon from you or your post.