Fujifilm Highlights Capture-to-Archive Technologies at NAB; Industry Accelerating Need for Capacity, Hi-Speed Transfer & Archiving Solutions

VALHALLA, N.Y.--(BUSINESS WIRE)--April 13, 2005--Next week at the National Association of Broadcasters (NAB) Show in Las Vegas, Fuji Photo Film U.S.A., Inc. will again demonstrate one of the most unique combinations of products, technology, support and service for the broadcast and IT industries.

From capture to edit to distribution and archiving, Fujifilm will showcase products and technology based on a 70-year history of imaging expertise, thin film-coating engineering and unwavering focus on quality and precision, such as:
  • A sample 200 gigabyte (GB) Holographic Versatile Disc (HVD), that uses an innovative new process called Collinear(TM) Holography that promises standard DVD-sized media of 300 GB to several terabytes on a single disc - with transfer rates of one gigabit per second. Fujifilm is a founding member of the HVD Alliance, which currently boasts membership of 11 global technology companies;
  • New storage technology from Quantum designed specifically for the broadcast market. The new system marries proven data storage technology with the industry standard MXF file format as a solution for networks wrestling with massive data editing needs in a digital and increasingly high definition environment;
  • Fujifilm branded digital tape stock continues to be an essential tool used in news gathering and high definition cinematography, with media such as Fujifilm HD331 HD Cam tape for capturing and archiving high quality HD content to Fujifilm MiniDV and Fujifilm DV131 DVCam tape that works well with the new cost-effective HDV format camcorders;
  • Fujifilm Optical Digital Visual Interface (DVI) Link System, a short-distance, high-speed optical cable for studio, event and other commercial video transfer applications. Based on a proprietary Fujifilm plastic optical fiber called LUMISTAR, the cable will be used at the Fujifilm NAB booth to transmit a high definition demo reel supplied by filmmaker and journalist Bill Kurtis to a large LCD panel;
  • Optical media (CD/DVD) is increasingly being used in field and studio applications as an alternative storage and duplication technology. Fujifilm will show a broad line of high-speed (16X), high capacity (double layer) and printable optical media and a recent package design that simplifies format and recording speed selection;
  • Fujifilm ETERNA500 Color Negative Film, the company's new highly versatile motion picture tungsten balanced color negative film announced last fall, offers ultra-fine grain through Super Nano-structured Sigma Grain Technology; consistent gray balance over a broad range from underexposure to overexposure, and stable reproduction of skin tones;
  • Fujifilm enterprise class storage solutions highlight the company's unique Nanocubic(R) coating technology that contributed to the development of the IBM 3592 TotalStorage System and Fujifilm 3592 Tape Cartridge on display in the booth; and
  • Fujinon, a sister company to Fujifilm USA, will also showcase the next generation of Precision Focus Assist, a built-in feature addressing the precise focus needs for HDTV production due to the shallow depth of focus of HD and lack of size and resolution in camera viewfinders.

"New technologies are evolving from proven technologies, creating even more tools for videographers, cinematographers, editors, engineers and data managers," said Rich Gadomski, Vice President, Marketing, Fujifilm Recording Media Division. "Just as consumers have individualized choices in the market to match their lifestyle, the entertainment and news industries can now select best-of-breed technologies to fit their workflow or creative style. As a manufacturer, it's critical that we continue to develop technology that expands choice, quality, reliability and value-added products and services for partners and customers."

Fuji Photo Film Co., Ltd. in Tokyo invests more that 1.6 billion dollars worldwide in research and development annually - approximately 4.3 million dollars a day - and was ranked in the top ten companies granted U.S. patents during the last decade.

Fujifilm will also release an update to the paper published last year, Managing and Storing Digital and HD Content: Sitting on an Uncomfortable Fence, that provides insight from three Fujifilm executives into a market where IT and broadcast production strategies are converging in an era of High Definition and high capacity DVD (Blu-ray, HD-DVD and Holographic) technology.

Successful HD Print Campaign Featuring Industry Luminaries Continues

Fujifilm continues a successful advertising campaign featuring notable industry figures kicked off at NAB 2004. The new print ad features Bill Kurtis, the renowned filmmaker and journalist and host of Investigative Reports, American Justice and Cold Case Files on the A&E Network. Kurtis used Fujifilm HD331 videocassettes for acquiring footage used in several of his recent shows, including The Search for Ghengis Khan and Cold Case Files. Select footage from his production will be displayed in Fujifilm's booth.

About Fujifilm

Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked in the top ten for U.S. patents granted during the last decade, employs approximately 73,000 people worldwide and in the year ending March 31, 2004, had global revenues of more than $24 billion.

In the United States, Fujifilm is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Film and Imaging Systems, Recording/Storage Media, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is an environmentally friendly, humane enterprise and an exemplary corporate citizen.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com.