Bellamax Announces Product Version of High-End Color Correction and Retouching Service; Beta Testing Begins This Spring

SAN FRANCISCO--(BUSINESS WIRE)--Jan. 27, 2005--Bellamax (www.bellamax.com) today announced that, in response to requests from current high-volume photofinishing customers, it is developing a product version of its professional digital imaging service, incorporating its patent-pending assembly line color correction, sharpness, and retouching technology. The software will integrate seamlessly into existing professional lab digital workflows, providing substantial savings by delivering top-quality images up to six times faster than current methods achieve.


Requested by Current High-Volume Photofinishing Customers

"The beta software was developed in direct response to our customers' requests and is based on the success of our digital imaging service," comments Julie Wainwright, President and CEO of Bellamax. "Our proprietary, patent-pending technology breaks down the complex color management and retouching process into a series of simple steps, each incorporating sophisticated editing tools and processes specifically designed to deliver top-quality images faster and at lower cost than ever before."

Over the past six months, current Bellamax professional lab and large portrait studio customers have reviewed the software's performance during in-house trials and have advised the Company on refinements to meet their specific needs. Signed beta agreements are in place with a number of these customers, who are excited about their opportunity to save time and money while continuing to deliver the highest quality prints.

Highlights
  • Integrates into existing professional lab workflows, diverting images for editing and retouching
  • Automated color correction, sharpening and noise/grain reduction tools deliver top-quality results with 95% accuracy
  • Overall image throughput up to 6 times faster than previously-available software
  • Simplified, more efficient retouching system
  • Editing tools can be quickly reconfigured to individual order specifications
  • So intuitive even inexperienced technicians can quickly deliver top-quality results every time
  • Easily mastered with on-site training of 4 hours or less
  • Processing occurs completely on-site so control of workflow and images is maintained in-house
About Bellamax, Inc.

Bellamax provides the leading technology and service used to produce quality digital images for the consumer and professional markets. The Company's proprietary, device-independent technology allows it to enhance, retouch and restore digital images for a wide range of customers to deliver the highest quality image at the lowest possible price. The privately-held company is located in San Francisco, California. Investors include BA Venture Partners, Apex Venture Partners, and Granite Ventures for Adobe Systems. For more information about Bellamax or to place an order, visit http://www.bellamax.com.