I did a little research on this for a friend:
You will notice that all of these too good to be true items are quoted as shipping from somewhere in the U.S.; when you actually contact any of these merchants, they are usually from Eastern Europe or Malaysia and want you to send the money via Western Union Money Order -- NOTE HERE, Amazon is explicit in stating do not send money via money orders as this transaction does not fall under their order protection.

Any time you see any of these new merchants, report them to Amazon.