Just stumbled across this:
http://vimeo.com/8003153
Which links to:
http://fashion4fun.com.br/calendario...rry-richardson
Very interesting to see him shooting with a single flash, and a short prime.
It ends up with a flat flash lighting with minimal shadow as it's close to the lens.
I'm sure that if some of the images were posted on a critique forum there would be comments about the lighting!