The desat in the portrait oriented photograph works. It might even be worthwhile to go a little further with the desaturation.
After that it seems the levels could be adjusted to bring out the shadow details or a curve adjustment for the overly dark exterior areas of the car. I'd leave the interior/window areas dark. Then sharpen fairly aggresively to draw focus to the car.
The second (all my comments refer to that image) photo is really the strongest with the most potential of the two. The cars orientation and tonality make a much stronger composition.




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