Well I ended up purchasing a $35 52mm UV filter for my 50mm lense. It was a Sigma DG filter.

I want to know the truth about filter quality. Is B+W really the best? I found at least one review on the net favoring sigma filters over B+W and Hoya. However I don't really know enough right now to know if I got ripped off or what is best. The glass on the Sigma seems more transparent than the Super HMC Hoya. The the ring itself seems that it may be a little cheaper?

Now I am searching for a filter for my 14-54 and I'm not sure what to get?

From Amazon57mm UV filters:
The sigma is the cheapest at $40,
B & W 67mm UV (Ultra Violet) Haze Multi Coated (2C) Glass Filter #010 $43
Hoya DMC Pro1 + cleaning kit for $64

Most helpful would be a response from someone who owns various brands or can link me to more info comparing these 3 types of lenses. I'm leaning towards the B+W since I have not used one yet, but the hoya deal does not sound bad either since I dont have any real cleaning tools. I did find my hoya UV super HMC UV filter was a bit hard to clean compared to the sigma. I'm happy with the results from the HMC polarizer on the kit lense though.

Thanks for the help in advance.