Despite years of hearing, “the data warehouse is dead, long live the data lake,” the data warehouse is doing just fine, thanks. Snowflake can tell you 60 billion reasons why. Sometimes, they’re both right and wrong. Data lakes are doing pretty well, too. Not everything is zero sum. You don’t hear this just about technologies, but business models, too. When the Internet eliminated sellers’ monopoly power over information, I heard, “traditional B2B sales is dead, long live facilitating buying processes.” This was right and wrong. B2B sales wasn’t dead, it just changed. When buyers can get more information themselves and advance further without needing sellers, reframing sales as facilitating buying is a good idea https://folderly.com/blog/cold-email...uld-you-choose.