How to make a website more user friendly?

[Blandar]

It seems to me that my site is not the most user-friendly, and this repels many potential customers. It makes me sad. I spent a lot of money developing it.

[JoWee]

Maybe you need to install some plugin? I have heard that there are plugins that can increase the efficiency and performance of a website.

[MESIgoal]

Look, it's okay if there are some small flaws. They can be easily fixed with various plugins and extensions. For example, I solved many problems with this plugin https://amasty.com/extra-fee-for-magento-2.html, which I bought from the Amasty's website. Take a look at its website and try to find something that may be useful to you, or consult with the specialists of this company.