Career advice – marketing in iGaming?

[Boluker]

I'm working in digital marketing right now (e-commerce focus), and I’m wondering if it's possible to pivot into iGaming. Does anyone know if marketers are in demand in that field, and whether I’d need to re-learn everything?

[Azamakix]

Marketing is actually one of the key functions in the iGaming world. From SEO and PPC to affiliate and CRM marketing, your skills are very transferable. To explore opportunities, igaming careers is a reliable resource with open roles across different marketing specialties. While the core principles remain the same, you’ll need to get familiar with industry-specific metrics and compliance issues, especially regarding player acquisition and responsible gaming. It also helps to learn how bonus systems and conversion funnels work in betting or casino contexts. Start by tweaking your portfolio to include any past campaigns that align with customer engagement or retention. Being adaptable and showing curiosity about the sector can also set you apart during interviews.