Not all seem to be created equal.
Lexar 16GB 600X SD (SDHC) Card - Class 10 / UHS-1
Minimum 90MB/s read transfer, write speeds lower. Speeds based on TestMetrix certified tester. Actual sustained speed may vary depending on host device. x=150KB
SanDisk 16GB Extreme Pro SD Card (SDHC) - Class 1 UHS 95MB/s - Class 10
Write Speed: 90MB/s
Class: Class 1 UHS
Read Speed: 95MB/s
So the Lexar < 600x write, >= 600x read.
And the SanDisk is 600x write, 633x read.
Bigger numbers are better, aren't they?
To most consumers 600 and 633 would look better than 90 and 95.
And they wouldn't know that 95 is faster then less than 600.