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Oatly, a plant-based milk producer backed by SLOTXO Oprah Winfrey, is battling farms in Cambridgeshire for trademark infringement Oatly's lawyers requested a High Court order on Thursday to stop Glebe Farm Foods from selling the PureOaty brand.
Oatly said it contacted the makers of PureOaty in early 2020, saying that "their branding violates our trademark.Farmer Phillip Rayner, who owns Glebe Farm, said the PureOaty name was a "nod to the purity of the product."
Rayner said his company started making drinks using British-grown oats about 18 months ago, but now Oatly wants Glebe Farm to stop using the PureOaty brand and change the packaging.A farmer in Cambridgeshire said: “Oatly said the names and packaging were too similar to their names. But when we compare the two products side by side, We were surprised by this.
An Oatly spokesperson said that as of the 2020 letter, "we have unfortunately not received a constructive response from them. Therefore, we are involved in an ongoing court case and we have no further comment while we wait for the outcome.
The case at the London High Court is expected to end on Thursday. Oatly, which was founded in 1990 and produces a milk substitute made from oats. It has grown rapidly in the past few years.Oat milk is currently sold in 60,000 stores and more than 32,000 coffee shops in 20 countries and is now valued at more than $15 billion.
Other well-known investors Partners with Winfrey include Jay-Z and Natalie Portman. It also receives investments from state-owned China Resources and Belgian investment firm Verlinvest.
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