first national video ad campaign and separates 'plants' from 'meat'.-maxresdefault.jpg


Burgers are still primarily plant-based. But now I can almost think of it.Plant-based meats have pigeons as first meat, second if that's the case. Many consumers still don't think they are. Impossible Foods' first national video advertising campaign attempted to flip the script, labeled "It's meat", a striking confirmation of its courage and separation from the "p" - plant - until the very last moment.What makes our brain think something is meat is taste," says Jessie Becker,

senior vice president of สล็อตgp marketing at Impossible Foods.When we taste and chew it and feel like meat, that's all we need to know." She said, perhaps, it is beyond the limits that people adhere to the tradition of obtaining meat from slaughter. But Impossible's new campaign is for the most ardent meat eaters, with images, sounds and slogans that avoid hugging trees and positioning new technologies. The color scheme is between Carl's Jr's newly abandoned campaign and the iconic "Beef:

It's What's for Dinner" campaign, which has been around since 1992. While reviews and forums are filled with heated debate about the health benefits of plant-based burgers. But one of Impossible's new spots consists of a slanted up shot of 12 ridiculous pieces of burgers. "We're reaching what you can expect from a burger ad," Becker said. "The top burger topped with cheese, we talked about it as the new meat in old meat clothes.



What role will all of this play in Missouri, where is the nominee for the most "meat" label on plant-based meat? Perhaps, well, since the state Department of Agriculture allows the use of plant-based meats whose packaging has distinctive features such as "plant-based," "vegetable" or "made from plants", which are most prominent in Impossible's brand-name packaging.Hear more about the reasons behind Impossible's new ad campaign in Jessie Becker's full conversation with CNET's Brian Cooley.