If you are going to buy diamond rolex at a discount from authorized dealers, you won’t have a lot of luck. Rolex decides the recommended retail price, and then, the authorised dealers can decide to set their prices roughly 10 percent higher or 10 percent lower but not much more than that.

Furthermore, this means that while the official retailers may be able to give you a discount on Rolex watches, it’s not going to be a big one. If you’re lucky, a few percent.