Affiliate marketing is a performance-based marketing strategy where a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. Here's a simplified breakdown of how it typically works:

  1. Merchant or Advertiser: This is the company that wants to sell its products or services. They create an affiliate program to recruit affiliates.


  2. Affiliate or Publisher: An individual or company who promotes the merchantís products or services. If the affiliate can get customers to purchase the product or service, they receive a commission.


  3. Affiliate Network (Optional): Some businesses use an affiliate network to manage their affiliate program. These networks provide tools to track sales and manage payments.


  4. Consumer or Customer: The end-user who clicks on the affiliate's content and potentially makes a purchase.

The process typically involves:

  • Sign-Up: Affiliates sign up for the merchantís affiliate program directly or through an affiliate network.


  • Affiliate Link: The affiliate is given a unique tracking link by the merchant.


  • Promotion: The affiliate uses the link in their marketing materials (blog posts, social media, email newsletters, etc.).


  • Conversion: When someone clicks on the link and makes a purchase, the action is tracked.


  • Commission: If the purchase is confirmed, the affiliate earns a commission. The rate or percentage of the commission can vary based on the terms of the affiliate program.


  • Payment: The merchant pays the affiliate the commission at regular intervals (monthly, quarterly, etc.).

Affiliate marketing can be beneficial for both merchants and affiliates. Merchants get their products marketed in a variety of channels, and affiliates can earn money without having to develop a product of their own. However, success in affiliate marketing requires traffic, content marketing skills, and a good understanding of the target audience.