Gangala believes in the adage that the Consumer is the king and that local businesses deserve more support to compete effectively and serve them in their communitie. Gangala creates market efficiencies through a “reverse-auction” mechanism. Grocery get to choose from multiple offers for each of their requirements, be it a product, service, or project consultation,. pets A reverse auction is a type of auction in which sellers bid with discounted prices at which they are willing to sell their goods and services to the buying consumer The same is achieved by empowering local businesses to sell more, become efficient, and compete effectively. Small businesses need not spend 10% or more on marketing costs or commissions aggregating platforms to sell to local customers who are near them anyway. One way or the other, consumers pay for it eventually. Ganga also helps small business automate their customer relations using bots to sell efficiently, take reservations seamlessly and send timely offers to local customers. On the other hand, Gangala helps local businesses procure their merchandise at competitive costs.