Another significant change which has been taking place among Australian phone plan buying is the concept of ‘peak smartphone‘. We’re all holding on to our phones longer than we used to. To Telstra, that means acknowledging that a 2-year contract might be right for some, but won’t be right for everyone. Separating the plan cost and phone cost, making their product structure ‘modular’ – providing service elements that people can choose or change as they want to – recognizes the shift and simplifies the choices they are making. Although you can add a device to your separate month-to-month mobile phone plan, you’d have to stay connected for 36 months to keep your monthly device payments low, but they offer 24-month plans as well.