Beyond the obvious - that a digital zoom is merely a crop. What is up with digital zoom nd optical zooms numbers being confused? even by manufacturers. they will say, "oh 12x optical, 4x digital, 48x combined." but from where i see it, it would be 12x + 4x, not multiplied. may be all the x's confuse the people who write this crap. but i'll tell ou what, there is no way that, at full zoom, the S3 is capable of a 1780 mmfocal range, which is what the combined values would imply. it would be 576 mm, 16x. So. best buy, compusa, etc etc etc amongst many manufacturers misleadingly mislabel - possibly on purpose, their products to give them falsely inflated numbers. in addition to that - digital zoom has, even amongst your general consumer, such a minimal value - why do they still put it in cameras? is it just the gmmick that will continue along with the industry? or will there ever be a "whoops, my bad, sorry guys - our engineers didnt mention to our marketting staff that you dont multiply, but rather, add, we will stop mislabeling our stuff"...