Countdown to welcome the newest member of the EOS R family of full-frame mirrorless cameras - Canon EOS R3

Canon announces development of top-end full-frame mirrorless camera joker madness The EOS R3 is packed with the best RF lenses for professionals, along with 3 other models, strengthening its position as the market leader for interchangeable lens digital cameras to the max.

Canon has unveiled the EOS R3 full-frame mirrorless camera, packed with advanced features, ruggedness, confidence in the 'High Speed, High Sensitivity and High Reliability' concept and challenging every shot. Spell Out All Speed ​​comes with 3 new RF lenses that will strengthen the EOS R System.

Designed to meet the needs of professional photographers and serious amateur photographers, the RF400mm f / 2.8L IS USM and RF600mm f / 4L IS USM are two L series super telephoto lenses. The first on the RF mount, along with the RF100mm f / 2.8 L Macro IS USM, the world's first mid-tele macro lens with a magnification up to 1.4x.

Both the EOS R3 and these three RF lenses reinforce consumer leadership in the interchangeable lens digital camera market, providing consumers with the advancements in technology and innovation that Canon is ready to deliver a cost-effective product. As well as driving imagination beyond the limits that have never been experienced before