I think the image quality of ultra-zoom digital cameras is now lower than it used to be and so as how consumers and professional reviewers see that class of cameras, its like selecting the best of the "so so" and declaring them as the best in the market. The manufacturers have been adding many new features to tempt consumers to buy new cameras or upgrade to newer models, at the same time those cameras carry very small image sensors to keep image quality at lower range in order to drag consumers into buying DSLRs which offer better quality images and their market is expected to boom over the next few years. I'm sure those new features are useful when it comes to ease of use and convenience but unfortunately not when it comes to image quality.
I've been wanting to upgrade my older (2004) Olympus C-765 to a newer one regardless of the brand as long as it matches my camera's image quality. I read reviews and viewed sample pictures of many models including the best rated such as the Canon S3-IS and Panasonic FZ-7 which I actually bought for a bargain price at Circuit City for only $139.00 (Brand new in a sealed box) but even that bargain price was not enough for me to keep it when I compared images with my Olympus', and neither the new models from Olympus like the SP-510, and the SP-550 offered matching image quality either. Now I gave up on the idea of upgrading for now and decided to get a telephoto lens converter for my Olympus to increase the zoom from 10-17x. And who knows? I might be tempted to buy the soon in the market the Canon S5 IS if it has my cameras photo quality, although I think it's overly priced at $499. You can check out some of my amature photos at:
http://www.oilandgasinternational.co...slideshow.html