It is one of the handiest and best features that Amazon has ever released. It has some amazing data hidden and is capable to give valuable insights.

By showing which keywords exactly are converting the best, the tool is exclusively designed to help any brand increase its advertising budgets and bids for those search terms/keywords.

By helping brands show as to what ASINs are acquiring the most number of clicks for a specific keyword, it encourages a brand to allocate extra budget to target specific ASINs.