Pentax announced their own EVIL camera, yesterday. The camera is called the "Q" and they've taken a very interesting strategy, using a 1/2.3-inch backlit CMOS point-and-shoot sensor. That allowed them to make the camera considerably smaller than the Sony NEX. The camera is aesthetically beautiful - at least to my eye. I'm not sure about the image quality compromise of the smaller sensor, though.
Pentax Q Camera System Announcement >>
What do you guys think? Would you be willing to give up some image quality for an interchangeable lens camera that's smaller than the Panasonic LX5?