I agree with your sentiments, $500 for a fancy pocket cam, in the day where NEX and Micro four thirds go for very little more is silly. I always thought their $500 asking was a *little* steep, but at this point I think its absurdly steep. I think around $300 or less is a good target. Its cool, but its not $500 cool.

Honestly - I really think they add way too much of a premium in their cost on these.