Press Release: Fuji FinePix S20

[Photo-John]

FUJIFILM UNVEILS A PROFESSIONAL DIGITAL CAMERA WRAPPED IN A COMPACT PACKAGE

FinePix S20 Pro Features Brilliant Picture Quality along with Professional Features and Controls

VALHALLA, NY, February 5, 2004 - Fuji Photo Film U.S.A., Inc., the total imaging solutions provider for the professional photographer, today introduces the Fujifilm FinePix S2O Pro, a compact SLR-type digital camera for professional photographers. Its small form factor makes it the ideal image capture choice for many applications, and the FinePix S20 Pro can serve as the premier component in an imaging system that meets the needs of specialty segments, such as medical, dental and scientific. In addition, the latest Super CCD SR technology within the FinePix S20 Pro provides exceptional quality for portrait photography such as school portraits and social photography.

"Fujifilm is continually striving to promote new technology to meet specific market needs and the FinePix S20 Pro follows in this tradition as it's designed to benefit a new set of professionals," said Jennifer Davalos, Product Manager, Photo Imaging Division, Fuji Photo Film U.S.A., Inc., "With many pro-level features, advanced imaging and workflow technologies, the FinePix S20 Pro is likely to become an essential business tool to an expanding roster of professionals who rely on high quality, professional grade digital images to run their businesses."

Fujifilm's FinePix S2O Pro Professional-Grade Features:

• Fujifilm's proprietary 6.2 megapixel (S-pixel: 3.1 million, R-pixel: 3.1 million) Super CCD SR (Super Dynamic Range) sensor technology for near-film quality pictures with 2,832 x 2,128 (6.03 million) recorded pixels and dramatically increased dynamic range.
• Fujinon is one of the industry's premier lens manufacturers. The FinePix S20 Pro has an ultra-sharp Super EBC Fujinon 6x optical zoom lens for the clearest close-ups. A 2.2x digital zoom enhances magnification.
• PC-Sync - Link strobes or other external flash systems to the FinePix S20 Pro through its PC-Sync port. The camera's high-speed flash sync fires at up to 1/1000 a second.
• High-Speed Image Transfer - Take your pick, the FinePix S20 Pro offers two of the fastest image transfer protocols: IEEE 1394 (FireWire) and USB 2.0. The transfer of high-resolution images has never been easier.
• Live Video - See exactly what the camera's seeing from across the room. The FinePix S20 Pro's live video function enables the photographer to view the subject on a monitor without having to rely on the LCD display or Electronic viewfinder.
• ISO equivalent of 200-1600 - The ability to change the ISO setting when shooting under varying lighting conditions allows photographer to still create sharp and vivid images.
• FinePixViewer for Professionals - Fujifilm has tailored its bundled FinePixViewer image management software for professionals, giving the photographer the power to change camera settings -- even release the shutter -- from a computer.
• Software Development Kit - Fujifilm is prepared to provide software assistance to qualified integration accounts for special applications with the FinePix S20 Pro.

The FinePix S2O Pro comes bundled with a 16MB xD-Picture Card, four AA alkaline batteries, shoulder strap, USB cable, AV cable, FinePixViewer, and ImageMixer VCD for FinePix. The camera will be available for purchase in March 2004 at the suggested list price of $999.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com.