Pictopia Captures the Moment
on the March on Washington

Fulfills High Demand for Memorable Photo in the Washington Post

EmeryvilleCA - May 11, 2004. Pictopia, the leader in professional digital printing and image fulfillment, has been working overtime to satisfy the unprecedented reader demand for a recent photo originally printed in The Washington Post.

On Sunday, April 25, 2004, "The March for Women's Lives" became one of Washington DC's most memorable moments, as individuals from nearly 60 countries came to rally in the nation's capital. The following morning, The Washington Post ran the accompanying photo taken from the Washington Monument with its report, "yesterday's March for Women's Lives was among the largest demonstrations ever held on the Mall. Organizers said the march drew 1.15 million people ... The March on Washington in 1963, at which Martin Luther King Jr. gave his 'I Have a Dream' speech, had an estimated 250,000 people."

Immediately The Post's readers began requesting personal copies of the photo, and the overwhelming response prompted the newspaper to add the shot to its online image gallery on its web site (www.washingtonpost.com/buyphotos). As The Post's printing and fulfilling partner, Pictopia was ready to fill the avalanche of orders. With its ability to print and enlarge images on demand with a LightJet 7000/430 printer and Heidelberg Primescan/Tango 7100drum scanner, Pictopia instantly updated The Post'sweb galleries to deliver framed/matted, archival, museum-grade C-prints to customers around the world. In less than a week, this photo has become the most popular purchase of the year at Pictopia, and orders are still streaming in.

The March for Women's Lives was led by seven organizing groups: Planned Parenthood Federation of America, the American Civil Liberties Union, Black Women's Health Imperative, Feminist Majority, NARAL Pro-Choice America, The National Latina Institute for Reproductive Health, and the National Organization for Women. Speakers included Julianne Moore, Hillary Clinton, and Madeleine Albright, and marchers included Kathleen Turner, Whoopi Goldberg and Susan Sarandon.

Mark Liebman, CEO of Pictopia, said, "Pictopia helps provide unforgettable images of scenes from across the globe. We are proud that we could help preserve the memory of this noteworthy event for the enjoyment of The Washington Postís customers."

Pictopia helps clients maximize the value of their image archives, and works with content creators ranging from the San Francisco Chronicle and Seattle Post-Intelligencer to the San Francisco 49ers and professional photographers andpublishers such asAmerica 24/7 and Day in the Life of Africa.