PMA Describes $20 Billion Consumer Imaging Market at Summit

PMA Fall Imaging 2005

JACKSON, Mich.--(BUSINESS WIRE)--Aug. 26, 2005--U.S. households will consume more than $3.5 billion of photo printing services and home printing output this year, according to PMA(R) Marketing Research. Photo Marketing Association International(R) (PMA) will present this and other cutting-edge insights at the Digital and Wireless Imaging Summit, Thursday, Sept. 8, 2005, at the magnificent waterfront Manchester Grand Hyatt San Diego on the San Diego Bay, San Diego, California.

Following the adoption of digital cameras and cameraphones, now the focus shifts to identifying profitable services in the consumer and commercial spaces. These topics, among others, will be addressed by PMA Marketing Research presenters:

Digital Imaging Universe Shaping

-- Digital cameras are now in the hands of more than 40 percent of U.S. households with cameraphone sales growing rapidly, too.

-- Half of the 8 billion prints in 2005 will be produced at retail locations.

-- With over 16 billion images saved on digital media, online firms evaluate needs for storage services, sharing and creative custom products.

-- Overall, the consumer imaging market is $20 billion.

Printing - A Familiar but Evolving Market

Firms interested in printing services are dealing with a new set of issues:

-- Infrastructure with printing in mind. Is it here yet?

-- When do home printers substitute for and when do they complement retailers?

-- Does online ordering affect home printing?

-- How do kiosks change the retail landscape?

-- Which customer do I want? The need for new customer segmentation.

PMA researchers join presenters from Eastman Kodak, Fuji Photo Film, HP, Microsoft, and more, for a full day of in-depth learning and interaction. More information on the program, which is sponsored by PMA, can be found at http://www.ihollywoodforum.com/Focus-agenda.htm. For registration information, visit http://secure.pmai.org/scriptcontent...ndex.cfm?Event Code=CVFOCUS05. (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)