PENTAX OPTIO E30 ANNOUNCED IN ADVANCE OF CES 2007
January 3, 2007

PENTAX OPTIO E30 COMPACT DIGITAL CAMERA ANNOUNCED


GOLDEN, CO (January 3, 2007)….PENTAX Imaging Company introduced the PENTAX Optio E30 compact digital camera today in advance of the upcoming Consumer Electronics (CES) Trade Show in Las Vegas. Named for the easy-to-use line of PENTAX compact digital cameras, the Optio E30 offers 7.1 effective megapixels for exceptional high-resolution photography.

Featuring AA battery compatibility, the Optio E30 is a convenient travel companion that uses less power and captures up to approximately 200 photos with alkaline batteries or 760 shots with lithium AA batteries. A helpful Green mode allows new digital camera users to enjoy effortless picture-taking, while additional features include a large 2.4 inch LCD monitor, a 3X optical zoom, and 11 MB of built-in memory.

The PENTAX Optio E30 will be available in February 2007 for US $149.95 and will be displayed along with the full line of other PENTAX products in Booth 31577 in South Hall 3 at the Las Vegas Convention Center during CES 2007. o

Product images are available here:
http://www.pentaxtech.com/Press/pressfiles.html



PENTAX Imaging Company is an innovative leader in the production of digital SLR and compact cameras, lenses, flash units, binoculars, scopes, eyepieces and mobile printers and scanners. For more than 80 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.

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Media Contact:

Michelle Martin 303.728.0224

michelle.martin@pentax.com

Consumers:

1-800-877-0155

pentaxinfo@pentax.com






PENTAX OPTIO E30 FACT SHEET



7.1 effective megapixels for high quality image resolution

Compatibility with widely available AA batteries

Powered by AA batteries, the PENTAX Optio E30 is great for travel and is designed to use less power and allow up 200 photos from one set of alkaline batteries or 760 shots on a set of lithium AA batteries.


Green mode for automated setup

The Optio E30 Green mode automates camera setup when shooting still images. With a single touch, the camera sets the exposure, sensitivity, white balance, and other parameters according to the shooting conditions.



Mode Palette displays intuitive icons

The Mode Pallette selection of shooting and playback modes displays all 15 mode icons on the LCD monitor (including Landscape, Pet, and Food, and more) to expedite mode selection with straightforward display and guide function.



3X optical zoom and 4X digital zoom for a maximum of 12X magnification

The Optio E30 features a 3X optical zoom lens with a focal range covering angles of view equivalent to those of a 36-108mm lens in 35mm format, which is ideal for a broad spectrum of subjects from landscapes to portraits. This zooming power may be combined with 4X digital zoom to achieve a total of 12X zoom capability.



Large 2.4 inch LCD monitor

The Optio E30 features a large 2.4 inch LCD monitor despite its compact body dimensions. The monitor size make it easier to compose and play back images and permits easy operation.



Compatibility with the ImageLink printing system

The Optio E30 is compatible with the ImageLink printing system. By simply placing the Optio E30 on the printer's dock of ImageLink-compatible printers, users may print images without a PC.

Additional features:

* Supports the new SDHC memory cards in addition to conventional SD memory cards
* Approximately 11 MB of built-in memory
* Built-in auto flash with red-eye reduction function
* Records movie at sizes up to 640 ´ 480 pixels with image quality rivaling camcorders
* Frame composite function allows you to add a decorative frame around the image when shooting
* Compatible with PictBridge, DPOF functions, Exif Print, and PRINT Image Matching III



SD and SDHC logo is a trademark.

PENTAX, Optio are trademarks of PENTAX Corporation.

All other brands or product names are trademarks of registered trademarks of their respective companies.

QuickTime and QuickTime logo are trademarks used under license. The QuickTime logo is registered in U.S. and other countries.

This product supports PRINT Image Matching III. PRINT Image Matching enabled digital still cameras, printers and software help photographers to produce images more faithful to their intentions. Some functions are not available on printers that are not PRINT Image Matching III compliant.

Copyright 2001 Seiko Epson Corporation. All Rights Reserved. Print Image Matching is a trademark of Seiko Epson Corporation.

The PRINT Image Matching logo is a trademark of Seiko Epson Corporation.

ImageLink and the ImageLink print system logo are trademarks of Eastman Kodak Company used under license.

Design and Specifications are subject to change without notice.