Optics Company Garners More Awards Than Any Other Brand

CENTER VALLEY, Pa, March 19, 2007 – Olympus received an unprecedented three Digital Imaging Marketing Association (DIMA) 2007 Innovative Digital Product Awards at the recent Photo Marketing Association (PMA) industry tradeshow. Recognized for groundbreaking products, Olympus was honored for its new EVOLT E-510, the SP-550 UZ and the Stylus 770 SW. The DIMA Innovative Digital Product Awards recognize products or services utilizing new technologies and applications that make the product either distinct or the first of its kind. Each of these products represents a breakthrough in digital camera technology from Olympus.

“Olympus is dedicated to providing consumers with industry-leading products that improve their lives every day,” said Mark Hoffman, director, Product Marketing, Olympus Imaging America Inc. “We are truly honored to have received half of the awards given by DIMA for digital still cameras.”

The new portable EVOLT E-510 digital SLR (single lens reflex) camera features advanced technologies for photo hobbyists and those who are serious about their photography. While easy to use, this new digital SLR appeals to photographers who desire complete creative control. Its innovative 2.5-inch Live View LCD offers the freedom to compose shots from a variety of angles that would be impossible with other consumer digital SLR cameras. The camera also combines Sensor-Shift Image Stabilization with Digital Image Stabilization to produce blur-free pictures with stunning clarity. A 10-megapixel image sensor enables the EVOLT E-510 to take super-high resolution images that can be cropped or enlarged to poster size. An ergonomic grip ensures that the camera fits comfortably in the hand.

SP-550 UZ
The new Olympus SP-550 UZ Ultra Zoom offers the world's most powerful, best-in-class 18x optical zoom lens (28-504mm equivalent in 35mm photography) in a compact body, delivering the ability to shoot telephoto, wide-angle and macro (as close as 1cm) with one lens. Crisp, clear images can be captured far and wide with Dual Image Stabilization and the broadest focal range available on any digital point-and-shoot. The camera's full manual exposure control provides professionals and photo enthusiasts with unlimited creativity, while its automatic settings and built-in help guides will put novices at ease.

Stylus 770 SW
The Stylus 770 SW is a 7.1-megapixel, ultra-compact camera that is designed to take great photos in nearly any environment, including underwater to depths of 33 feet (10 meters) and in below-freezing winter weather (as cold as 14 degrees Fahrenheit; -10 degrees Celsius). It can also survive drops up to five feet and heavy loads up to 220 pounds-force. Within the camera's rugged exterior is an array of innovative technologies to ensure clear, sharp images in the roughest of shooting situations.

US Pricing
EVOLT E-510 Body Estimated Street Price: $799
EVOLT E-510 with 14-42mm f3.5/5.6 Zuiko Digital Zoom Lens Estimated Street Price: $899
EVOLT E-510 Two Lens Kit (Body, 14-42mm and 40-150mm Lenses) Estimated Street Price: $999
SP-550 UZ Estimated Street Price: $499.99 (U.S.)
Stylus 770 SW Estimated Street Price: $379.99 (U.S.)

Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances peoples’ lives every day. These include:
  • Digital and Film Cameras
  • Professional SLR Imaging Systems
  • Digital and Microcassette Recorders
  • Digital Media
  • Binoculars
Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.

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