Reshaping Nikon's Film Camera Assortment

As the film camera market shrinks and the popularity of compact digital
cameras increases, demand for products that offer advanced features and extra
value is growing rapidly. Additionally, the demand for high performance
digital SLR cameras is also steadily increasing as customers shift from film
SLRs or upgrade from compact digital cameras.
With film cameras accounting for an ever smaller percentage of Nikon's
total sales volume, the company has decided to concentrate its vast resources
toward those business categories that continue to demonstrate the strongest
growth. Consequently, as Nikon focuses more on the digital camera business,
the company must adopt appropriate measures to ensure its continued success.
With that, the Nikon film camera lineup will be reshaped, allowing more of
Nikon's planning, engineering and manufacturing resources to be focused on the
digital products that now drive our thriving industry. The measures that Nikon
will adopt include discontinuing production of all large format Nikkor lenses
and enlarging lenses, as well as several of our film camera bodies, manual
focus Nikkor interchangeable lenses and related accessories. Sales of these
products will cease as supplies are depleted.
Importantly, Nikon's film camera business will continue with our flagship
model F6(TM) and with the FM10(TM), allowing the Nikon brand to continue
serving the two strongest segments of the 35mm film camera market. Both
professionals and dedicated amateurs who continue to view film as their
preferred format along with students in need of an economical camera to learn
the fundamentals of photography will have ideal Nikon products from which to
choose. Additionally, Nikon will continue to produce the manual focus 85mm
f/2.8D PC Micro-Nikkor(R).
With the interests of its customers in mind, Nikon will offer continued
post-sale service for products whose production has ceased for a period of 10
(ten) years from Nikon Inc.'s last date of sale.
This shift in business strategy and in the utilization of resources will
allow Nikon to further its storied history and reputation as a leader in the
ever-growing digital market and continue to offer groundbreaking new products
and technology for photographers of all skill levels.