Nikon Coolpix S510 Digital Camera - Press Release

[Photo-John]

The world’s fastest response in the industry’s smallest body*

TOKYO – Nikon Corporation is pleased to announce the introduction of the COOLPIX S510, a new compact digital camera that not only features swift response and outstanding photographic performance, but wraps it all in the world’s smallest body* that exudes stylish beauty. Built on a custom application of Nikon's innovative EXPEED digital image processing concept and incorporating the precision optics of a NIKKOR lens, The COOLPIX S510 is built to realize optimum performance and maximum image quality.

The COOLPIX S510 teams 8.1 effective megapixels of sharp resolution with the precision optics of its 3x Zoom-NIKKOR lens and a new digital image-processing engine that not only delivers the high performance to produce photos with clarity and true-to-life color, but also realizes ultra-swift response that makes the camera a delight to use. Extended light sensitivity up to ISO 2000 prevents blurred shots when shooting in lower light, or when capturing fast-moving subjects.

Quality materials and craftsmanship have created an elegant design housed in a stainless steel body. The solid metallic feel and a reassuringly firm hold immediately convey the functional beauty and classic camera appeal of the most compact digital camera among competing models*. The same dedication to engineering excellence is also found in the slim design of the Zoom- NIKKOR lens and its image-stabilizing optical lens shift VR (Vibration Reduction) unit. In some regions, the COOLPIX S510 will be available in a choice of Silver, Pink and Urban Black body colors.

The S510 delivers the world’s fastest response**, realizing a power-up time which allows for the LCD monitor to appear within 0.7 seconds**, a practically imperceptible shutter release time lag of 0.005 seconds or less** and high-speed auto focus performance. In addition, a new image processing engine actualizes faster and greatly improved Face-Priority AF.

*Among competing models with optical vibration reduction as of August 30, 2007 (according to research conducted by NIKON CORPORATION).
** Among competing 8 effective megapixel class compact digital cameras equipped with optical vibration reduction as of August 30, 2007 (according to research conducted by NIKON CORPORATION), when set to “Response priority” mode.
Note: Specifications, design, product name, standard accessories, and release schedule may differ by country or area.

Nikon COOLPIX S510 Feature Highlights

Proven lens shift VR image stabilization
Field proven technology originally developed for interchangeable lenses used in Nikon SLR camera systems, optical lens shift VR image stabilization counteracts the effects of camera shake in lower light or when shooting to help achieve sharper results. Active full time, VR also stabilizes images displayed on the 2.5-inch high-resolution LCD monitor for easier framing and more reassured shooting.

ISO 2000 capability for extended shooting range
The COOLPIX S510 makes it easier to take great-looking pictures in lower lighting conditions or to capture fast moving subjects with outstanding clarity by offering manual sensitivity settings as high as ISO 2000. And the new image processing engine preserves high image quality even when shooting with high ISO settings, thanks to enhanced noise reduction and an improved signal-to-noise ratio. Also available is AUTO ISO control, which automatically selects the optimal sensitivity for the shot across a range between ISO 64 and ISO 1000, and High-Sensitivity mode which minimizes blur by automatically selecting optimal light sensitivity from a range between ISO 64 and 1600.

Large 2.5-inch LCD monitor for quality viewing and menu operation
The COOLPIX S510 has a high quality 2.5-inch LCD monitor featuring 230,000 dots of high resolution, a wide viewing angle of 160 degrees, anti-reflection coating for better display in bright situations, and a new acrylic panel that prevents scratches and fingerprints.

Nikon COOLPIX S510 Other Features

• Three Unique Nikon Image Innovations
  
• Face-priority AF with improved speed and efficiency
• In-Camera Red-Eye Fix
• D-Lighting

[Photo-John]

Nikon Digital Camera COOLPIX S510 Specifications
Effective pixels	8.1 million
Image sensor	1/2.5-in. CCD; total pixels: approx. 8.29 millions
Lens	3x Zoom-NIKKOR; 5.7-17.1mm (35mm [135] format picture angle: 35-105mm); f/2.8-4.7; 5 elements in 5 groups; Digital zoom: up to 4x (35mm [135] format picture angle: 420mm)
Focus range (from lens)	50cm (1 ft. 7.7 in.) to infinity (∞), Macro close-up mode: 15cm (5.9 in.) to infinity (∞)
Monitor	2.5-in., 230,000-dot, TFT LCD with wide viewing angle and anti-reflection coating.
Storage media	Internal memory (approx. 52 MB), SD memory cards
Image size (pixels)	3246 x 2448 (High: 3264*/Normal: 3264), 2592 x 1944 (Normal: 2592), 2048 x 1536 (Normal: 2048), 1024 x 768 (PC: 1024), 640 x 480 (TV: 640), 3200 x 1800 (16:9)
Vibration Reduction (VR)	Optical lens shift VR
ISO sensitivity	ISO 64, 100, 200, 400, 800, 1600, 2000, Auto (auto gain ISO 64-1000)
Interface	USB
Power sources	Rechargeable Li-ion Battery EN-EL10 (supplied), AC Adapter EH-62D (optional)
Battery life	Approx. 170 shots with EN-EL10 battery (based on CIPA standard)
Dimensions (W x H x D)	Approx. 88 x 51 x 22 mm (3.5 x 2.0 x 0.9 in.) excluding projections
Weight	Approx. 125 g (4.4 oz.) without battery and SD memory card
Supplied accessories*	Rechargeable Li-ion Battery EN-EL10, Battery Charger MH-63, USB Cable UC-E6, Audio Video Cable EG-CP14, Strap, Software Suite CD-ROM
Optional accessories*	AC Adapter EH-62D

*Supplied accessories may differ by country or area.

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System Requirements
OS	Macintosh: Mac OS X version 10.3.9, 10.4.x Windows: Windows Vista (32bit), Windows XP Home Edition/Professional pre-installed models
Note	CD-ROM drive required for installation. Only built-in USB ports are supported