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    Nikon Coolpix S10 Digital Camera - Press Release

    Powerful 10x zoom in a highly portable body, and stylish swivel design for impressive shots from any angle.


    Tokyo Ė Nikon Corporation is pleased to announce the introduction of the COOLPIX S10. Packing powerful imaging performance, 10x zoom capability and a stylish swivel design into compact dimensions, the COOLPIX S10 makes it easy to take great-looking shots from more imaginative angles.

    With a distinctive wave-surface design and a high-quality finish, the COOLPIX S10 is attractive as the images it achieves. But even more impressively, the COOLPIX S10 features 6.0-effective megapixel image resolution as well as a built-in 38-380mm (35mm equivalent) 10x Zoom-Nikkor lens Ė making it easy to compose everything from close portraits to wide-open scenery with fine detail and vivid color. And because the distinctive camera body incorporates a swivel design for the lens, users can set their creativity free, holding the camera overhead to capture action over the crowd or composing from down low to get a different perspective, while the large, bright 2.5-inch LCD with a 170-degree viewing angle lets users frame the shot with accuracy.

    With the advantage of VR (Vibration Reduction) capability, the COOLPIX S10 allows users to overcome camera shake to take sharper, more stable pictures in a range of shooting situations. And as the camera offers increased light sensitivity up to impressive ISO 800, users can get great-looking results in lower light without the need for an extended exposure and select much faster shutter speeds when taking pictures of fast-moving subjects.

    The COOLPIX S10 additionally features a handy One-touch portrait button that provides direct access to three unique in-camera Nikon image innovations Ė Face Priority AF* that automatically detects and achieves sharp focus on peopleís faces wherever they are in the frame, In-Camera Red-Eye Fix that can automatically overcome the red-eye effect sometimes caused by flash, and Nikonís D-Lighting that can rescue underexposed images or shots with too much back light. And the COOLPIX S10 takes convenience even further with its supplied lithium battery that can take hundreds of shots on a single charge and PictBridge compatibility that means thereís no need to use a computer at all when printing Ė just connect the COOLPIX S10 straight to a PictBridge-compatible printer and print directly without delay.

    An ample choice of Scene modes makes operation even easier in a wide range of common shooting situations. Simply select the most appropriate mode and the COOLPIX S10 automatically determines and sets the optimum combination of settings. In all there are 15 Scene modes to choose from and 4 of them also feature Scene assist, which helps users to achieve more attractive composition. The COOLPIX S10 also adds new entertainment to photography with Nikonís Pictmotion function that lets users combine images, movies, music and visual styles for automatically produced audiovisual shows, in-camera. And because the LCD of the COOLPIX S10 has an impressively wide viewing angle of 170 degrees, itís easy for everyone to gather round and watch Pictmotion shows together.

    Like all other cameras in the highly popular COOLPIX range, the COOLPIX S10 also comes complete with Nikonís exclusive PictureProject software. Powerful, yet exceptionally user-friendly, PictureProject makes it a snap to transfer, organize, edit and share photos with family and friends.

    * Face recognition capability may be limited in some shooting conditions.

    Note: Specifications, design, product name, standard accessories, and release schedule may differ by country or area.


    Nikon COOLPIX S10 Feature Highlights


    Outstanding 10x zoom and impressive resolution
    Incorporating a powerful 10x Zoom-Nikkor lens with a 38-380mm (35mm equivalent) range, the COOLPIX S10 realizes compositional freedom to capture everything from tight portraits to wide-open scenery. And because the lens is set into a distinctive swiveling design, users can take shots from more creative, imaginative angles Ė holding the camera aloft to take sporting shots over the crowd, for example, or shooting from the hip or close to the ground to get a new and interesting perspective on the scene at hand.

    Nikon VR (Vibration Reduction)
    Because the COOLPIX S10 offers Nikonís effective Image Sensor Shift VR (Vibration Reduction) capability, camera shake is no longer a problem. Easy to activate by pressing the shutter button halfway, it automatically detects and corrects for minor camera shake to produce sharper, more stable shots and is especially useful when shooting in low light or taking handheld macro shots. Whatís more, Image Sensor Shift VR even supports faster framing on the LCD.

    Handy One-touch portrait button
    The One-touch portrait button gives instant access to three unique Nikon image innovations. Face-priority AF* can automatically find peopleís faces in the frame then achieve sharp, satisfying focus on them for crisper, clearer portraits. In-Camera Red-Eye Fix can detect the unwanted effect sometimes caused by flash and compensate for it in-camera. And Nikonís D-Lighting can rescue images with undesirable exposure by creating a copy with light and detail added where necessary and areas of appropriate exposure left precisely as they are.
    * Face recognition capability may be limited in some shooting conditions.

    Pictmotion in-camera entertainment
    Pictmotion brings exciting new in-camera entertainment. Extending photographic enjoyment beyond conventional slideshow functions, it allows users to select their favorite movies and images, decide on a visual style, and then pick one of 5 music files pre-installed in the camera or load new ones* to complement the mood. The COOLPIX S10ís then automatically combines all the aforementioned elements to produce a polished production with transitions between images and movies synchronized to the choice of music.
    * Via PictureProject for Windows only.

    Nikon COOLPIX S10 Other Features
    • Highly compact dimensions of (W x H x D) 112.5 x 74.5 x 40.5mm (4.4 x 2.9 x 1.6 in.) excluding projections
    • Surprisingly light weight of approx. 220g (7.8 oz.) (without battery and SD memory card)
    • USB connectivity enables swift data transfer to computers and other peripherals
    • BSS (Best Shot Selector) identifies and saves the sharpest image automatically from up to ten sequential shots
    • Exposure BSS identifies and saves users choice of image with least overexposure, least underexposure or best overall optimum exposure from five sequential shots
    • Macro shooting enables shooting from as close as 4cm (1.6 in.)
    • Time zone function allows setting of home town and new city time zone for easy image sorting after traveling
    • 16MB (approx.) internal memory
    • Compatible with widely available SD cards
    • Menu available in a choice of 20 languages
    • Menus and icons are designed for easy viewing and navigation
    • Help button displays simple explanations for functions on the main menu
    • Joystick-type multi selector with corresponding LCD icon makes operation simpler
    • 4x digital zoom extends compositional freedom
    • 5 movie modes with sound plus Time-Lapse movie mode; Electronic VR available
    • Choice of White Balance
    • Auto with TTL control, 7-mode manual (Direct sunlight, Incandescent, Fluorescent,
    • Cloudy, Shade, Flash and White Bal. Preset)
    • Date Search function allows searching of images according to date recorded
    • Date Counter visually records the countdown of days to a special occasion or number of days since an event


    Nikon Digital Camera COOLPIX S10 Specifications

    Effective pixels 6.0 million
    CCD1/2.5-inch type (Approx. 6.18 million total pixels)
    Image modesHigh (2816*), Normal (2816), Normal (2048), PC (1024), TV (640)
    Lens10x Zoom-Nikkor; 6.3-63mm (35mm [135] format equivalent to approx. 38-380mm); f/3.5; 12 elements in 9 groups; Digital zoom: up to 4x
    Focus range (approx.) 30cm (1 ft.) to infinity (8), approx. 4cm (1.6 in.) to infinity (8) in Macro mode
    LCD monitor 2.5-inch type, 230,000-dot TFT LCD monitor with brightness adjustment (170-degree wide viewing angle)
    Storage mediaSD memory card and internal memory (approx. 16MB)
    Shooting modesAuto, 4 modes with Scene assist (Portrait, Landscape, Sports, Night Portrait), 11 Scene modes (Party/Indoor, Beach/Snow, Sunset, Dusk/Dawn, Night Landscape, Close Up, Museum, Fireworks Show, Copy, Back Light, Panorama assist), Voice Recording, BSS (Best Shot Selector), Exposure BSS, Color Options, Date Imprint, Self-timer (3, 10 sec.)
    MovieWith sound: TV movie (640) at 30fps, Small size (320) at 30fps/15fps, Smaller size (160) at 15fps, Pictmotion (320) at 15fps; Without sound: Time-lapse movie at 30fps, Electronic VR (Vibration Reduction) available
    Vibration Reduction (VR)Image-sensor shift VR (Electronic VR when shooting movies)
    Pictmotion5 styles selectable to playback movies or up to 30 still images, 5 music files pre-installed, max. 3 music files loadable*
    Capture modes1) Single, 2) Continuous (approx. 1.6fps), 3) Multi-shot 16 (approx.1.9fps, only available at image size 6M), 4) Interval timer shooting
    Number of frames (w/ internal memory)6M: High (2816*) approx. 5, Normal (2816) approx. 10, 3M: Normal (2048) approx. 20, PC (1024) approx. 68, TV (640) approx. 128
    Built-in flashRange: approx. 0.3-5.4m/11.8in.-17ft.8.6in.(W), 1.0-5.4m /3ft.3.4in.-17ft.8.6in.(T); Flash modes: Auto, Auto with Red-eye Reduction (In-Camera Red-Eye Fix), Flash Cancel, Anytime Flash and Slow sync.
    InterfaceUSB, Audio Video output
    Supported languagesTotal of 20 languages:
    German/ English/ Spanish/ French/ Italian/ Dutch/ Russian/ Swedish/ Japanese/ Simplified Chinese/ Traditional Chinese/ Korean/ Thai/ Portuguese/ Polish/ Indonesian/ Finnish/ Danish/ Norwegian/ Czech selectable in menu display
    Power requirementsRechargeable Li-ion Battery EN-EL5 (supplied), AC Adapter EH- 62A (optional)
    Battery life (approx.)300 shots with EN-EL5 (based on CIPA standard)
    Dimensions (W x H x D)Approx.112.5 x 74.5 x 40.5mm (4.4 x 2.9 x 1.6 in.) excluding projections
    Weight220g (7.8 oz.) without battery, lens cap and SD memory card
    Supplied accessories*Rechargeable Li-ion Battery EN-EL5, Battery Charger MH-61, USB Cable UC-E6, Audio Video Cable EG-CP14, Strap, Lens Cap LC-CP17, PictureProject CD-ROM
    Optional accessoriesAC Adapter EH- 62A


    More Nikon camera information on PhotographyREVIEW.com:
    All Nikon Digital Camera Reviews >>
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