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    Lexar Platinum II and Standard Line SDHC - Press Release

    Lexar Introduces Platinum II and Standard Line Secure Digital High Capacity (SDHC) Flash Memory Cards

    New Lexar Flash Cards Provide Increased Capacity for Storing Digital Images, Video, and Music


    Fremont, Ca., January 9th, 2007 - Lexar, a leader in advanced digital media and accessories, announced today that new Secure Digital High Capacity (SDHC(tm)) flash memory cards will be available as part of the company's Platinum II and Standard lines of products. Lexar SDHC cards satisfy market demand for reliable SDHC cards that are ideal for storing and sharing digital images, video, and music and are offered at varying price and performance levels. SDHC cards from both Lexar product lines will be available next month in 4GB capacity, and later this year in 8GB capacity.

    "As digital camera resolution continues to increase and capturing video becomes an even greater consumer habit, SDHC cards provide much needed capacity and performance to ensure a superior user experience," said Michael Yang, director of product marketing, Lexar. "We're excited about extending two of our popular product lines to include SDHC-format flash cards and we look forward to improving the digital experience of many who have - or will have - SDHC-enabled devices. Within these two product lines, an ideal SDHC flash card now exists for consumers needing varying price and performance specifications."

    Lexar Platinum II SDHC cards will be available next month in 4GB capacity and speed-rated at 60X, capable of a minimum sustained write speed of 9MB per second. (By SDHC specifications, the cards are SDHC Class 6 - providing a minimum sustained write speed of greater than 6MB per second.) Lexar Platinum II SDHC memory cards include the standard edition of Corel® Photo Album(tm) 6 and a limited lifetime warranty.

    Standard Lexar SDHC cards will also be available next month in 4GB capacity. By SDHC specifications, the cards are SDHC Class 2 - providing a minimum sustained write speed of greater than 2MB per second. Standard Lexar SDHC cards include the starter edition of Corel Photo Album 6 and a 5-year limited warranty.

    Lexar is providing additional value to both the Platinum II and Standard SDHC flash memory card packages by including an SDHC-enabled card reader that allows for high-speed data transfer from card to destination device.

    Lexar Platinum II 4GB SDHC cards and Standard Lexar 4GB SDHC cards will be available in February at a manufacturer's suggested retail price of $99.99 and $79.99, respectively.
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