Lexar and Google Team Up to Offer USB Flash Drives with Popular Web Applications
FREMONT, Calif.--(BUSINESS WIRE)--Dec. 20, 2005--Lexar Media, Inc. (Nasdaq:LEXR), a world leader in advanced digital media technologies announced it is bringing Google applications directly to customers by including Picasa, Google Toolbar and Google Desktop Search applications on its line of popular USB flash drives. The offering is the first time consumers will be able to install Google applications from a USB flash drive directly to their desktop to edit photos, find files and search the web using popular Google applications.
"While these popular applications have traditionally been available on the web directly from Google and other web affiliates, offering them on a Lexar JumpDrive provides a new channel to reach customers," said Steffen Hellmold, vice president of USB flash drives at Lexar. "Taking web-based applications from Google and making them available on the Lexar JumpDrive line is appealing to retailers and is very valuable to consumers worldwide."
Customers who purchase a Lexar JumpDrive simply have to plug the device into the USB port, on their computer, where the user will be prompted with instructions to easily install the free applications. If the user accepts installation, Google products automatically install to their computer and are then removed from the USB flash drive.
"We're excited to make it possible for people to easily search the documents, photos, music and video they store on their Lexar JumpDrives and computer hard drives as well as to find information on the Internet," said Marissa Mayer, Google's Vice President, Search Products & User Experience.
Lexar JumpDrive products with Google applications will be available worldwide beginning in January 2006.
About Lexar Media, Inc.
Lexar is a leading marketer and manufacturer of NAND flash memory products including memory cards, USB flash drives, card readers and ATA controller technology for the digital photography, consumer electronics, industrial and communications markets. The company holds over 92 issued or allowed controller and system patents, and licenses its technology to companies including Olympus Corporation, Samsung Electronics Co., Ltd., SanDisk Corporation and Sony Corporation. Lexar sells its memory cards worldwide and through an exclusive agreement, also sells memory cards under the Kodak brand. Headquartered in Fremont, California, Lexar has operations in countries around the world. More information is available at www.lexar.com.
Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements, which are subject to the safe harbor provisions of the Private Litigation Reform Act of 1995. These statements include statements related to the benefits and availability of, and consumer demand for, Lexar's products, including Lexar JumpDrive products with Google applications, and the growth opportunities available to Lexar. These forward-looking statements involve risks and uncertainties that could cause our actual results to differ materially from those anticipated by these forward-looking statements. These risks include that the growth and success of our business depends on our ability to achieve and maintain technology leadership, and develop, sell and market products that are commercially accepted. Readers should also refer to the risk factors described in our filings with the SEC, including our most recently filed Form 10-K and Form 10-Q. We assume no obligation to update the information in this release.
Lexar, the Lexar logo and JumpDrive are trademarks of Lexar Media, Inc. Google is a trademark of Google Inc. All other brand or product names are trademarks or registered trademarks of their respective holders.