Kodak and Lexar Expand Flash Memory Card Line-Up to Include Popular Mobile Card Formats

miniSD, Reduced Size MMC (RS-MMC), MMCmobile Formats Make It Easy to Print, Share, and Store Pictures Anytime, Anywhere

Eastman Kodak Company (NYSE:EK) and Lexar Media, Inc. (Nasdaq:LEXR) today announced the further expansion of the KODAK flash memory card line to include popular formats for mobile devices including mobile camera phones and PDAs.

"Generations of people have trusted Kodak to help them take and preserve pictures. Our introduction of the new KODAK memory cards is yet another way of extending such trust and reliability to the mobile imaging market," said Claudio D'Amico, general manager, worldwide memory business, Digital and Film Imaging Systems, Eastman Kodak Company. "The mobile memory card formats -- miniSD, Reduced Size MMC, and MMCmobile cards -- will be competitively priced and offered at retail locations where memory cards and mobile devices are currently sold."

Using the new KODAK memory cards, people can store numerous pictures and short videos on their compatible mobile camera phones or PDAs. From those devices, they can then upload favorites to KODAK Mobile Service for quick, digital sharing with friends around the world, and order real KODAK pictures from the KODAK EASYSHARE Gallery (formerly Ofoto). In addition, the mobile cards -- with included adapters -- can be inserted into KODAK kiosks at retail shops worldwide to make real KODAK pictures in seconds. Furthermore, the miniSD form factor, with adapter, will work in KODAK EASYSHARE digital cameras as well as other digital cameras compatible with the SD card format.

KODAK miniSD cards and KODAK Reduced Size MMC cards will be available from Lexar in March, while KODAK MMCmobile cards will be available this summer. All will be available in capacities ranging from 128 MB to 512 MB, with initial shipments targeting Europe (other regions to follow).

As part of a multi-year agreement announced in mid-2004, Lexar Media is manufacturing and distributing a full range of KODAK branded memory cards. Both companies market the products worldwide.