Kodak To Increase Prices For Consumer, Professional, And Motion Picture Films; Increasing Raw Material Costs Lead to Price Increases

ROCHESTER, N.Y.--(BUSINESS WIRE)--April 17, 2006--Eastman Kodak Company announced today that it will increase prices on a range of consumer, professional, and some motion picture films. Specifics will vary on a market-by-market and product-by-product basis.

-- Price increases for consumer and professional films will range from 3% to 17%.

-- Price increases for selected motion picture films will range from 3% to 5%.

Over the past year, Kodak has been absorbing unrelenting increases in the costs of raw materials used to manufacture film, including silver and petrochemicals. Other costs tied to the escalating price of energy -- including transportation and packaging-- also have increased. These pressures have reached a point where they can no longer be offset by Kodak's ongoing productivity programs.

Kodak remains committed to its film customers and to supporting the diverse imaging needs of consumers, professional photographers and filmmakers.

Timing of the new pricing structure will vary depending on product and geography, with implementation beginning May 1.

About Eastman Kodak Company

Kodak is the world's foremost imaging innovator, providing leading products and services to the photographic, graphic communications and healthcare markets. With sales of $14.3 billion in 2005, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak's system of digital and traditional image capture products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; Creative Professionals rely on Kodak technology to uniquely tell their story through moving or still images; and leading Healthcare organizations rely on Kodak's innovative products, services and customized workflow solutions to help improve patient care and maximize efficiency and information sharing within and across their enterprise.

More information about Kodak (NYSE: EK) is available at www.kodak.com.