GRAZIA NERI, A PREMIER ITALIAN PHOTO AGENCY, SELECTS DIGITAL RAILROAD ONLINE DISTRIBUTION AND ARCHIVING SERVICES
Digital Railroad’s Unique Digital Imaging Workflow Solution will
Enable Grazia Neri to Streamline Costs and Maximize Sales
New York, USA/Milan, Italy – October 12, 2005 – Digital Railroad, Inc., the leading provider of Web-based application services for the professional photography industry, today announced that Grazia Neri, an Italian-based photo agency representing world-renowned photographers and many of the most influential international photo agencies, has chosen the Digital Railroad’s technology to minimize their costs and improve productivity for the sellers and buyers of their photography.
Grazia Neri founded the agency which bears her name in 1966 and has grown the company into the most relevant source for photography published by the Italian media. By adopting Digital Railroad’s solution, the agency will modernize its online marketing and distribution system.
“To efficiently modernize the marketing and distribution of our images to the widest audience, we selected Digital Railroad’s technology because of how easily it enables us to distribute and manage content,” said Michele Neri, executive director, Grazia Neri Agency. “Working together with Digital Railroad, we are customizing a system and accessing the features and functionality that will best suit our needs. Ultimately, Digital Railroad will enable us to minimize costs and significantly ease the process of selling our images online, thus making them even more attractive to buyers.”
Archives powered by Digital Railroad enable photo buyers to use a single member name and password at all times. This provides buyers with a portable, personal workspace for managing lightboxes, pricing requests and managing high-resolution downloads. Buyer-friendly workflow tools are critical to any photographer or agency to more easily to sell their images online.
“Digital Railroad empowers photographers and agencies with a powerful and affordable online archive system to distribute their images globally,” said Evan Nisselson, founder and chief executive officer of Digital Railroad. “We are pleased that Grazia Neri, one of the world’s most highly-respected agencies, has selected our technology services to help them streamline their business.”
About Digital Railroad
Digital Railroad is an application services company that is dedicated to solving the critical technical problems facing the creators and buyers of digital imagery. Members presently span 39 countries and across subject categories including Sports, News, Commercial, Nature, and Stock. Digital Railroad’s unique, comprehensive suite of online services transforms the way photographers and agencies manage, market, and sell images to photo buyers worldwide. For more information, visit: http://www.digitalrailroad.net
About Grazia Neri
Grazia Neri is the main source for editorial content in the Italian market, and represents the most important international agencies and freelance photographers for photojournalism and editorial stock. For more information, visit: http://www.grazianeri.com